Dodge Charger, 1968

Dodge Charger, 1968

There have been a number of vehicles bearing the Charger nameplate, but the name has generally denoted a performance model in the Dodge range. The 1966 to 1974 Chargers were the high performance B-body models. The 1975 to 1978 Chargers were based on the Chrysler Cordoba.

1968
It was clear after the sales drop of the 1967 Charger that a restyle was in order. Dodge was going to restyle their entire B-body lineup for 1968 and decided that it was time to separate the Coronet and Charger models even further. What designer Richard Sias came up with was a double-diamond design that would later be referred to as "coke-bottle" styling. From the side profile the curves around the front fenders and rear quarter panels look almost like a Coke bottle. On the roof a "flying buttress" was added to give the rear window area a look similar to that of the 1966 Pontiac GTO. The Charger retained its full-length hidden headlight grille, but the fully rotating electric headlights had been replaced by a simple vacuum operated cover, similar to the Camaro RS. The full length taillights were gone as well. Instead, dual Corvette-inspired taillights were added. Dual scallops were added to the doors and hood to help accent the new swoopy lines. Inside, the interior shared almost nothing with its first generation brothers. The four bucket seats were gone, the console remained the same as the '67. The tachometer was now optional instead of standard, the trunk and grille medallions were gone, the carpeting in the trunk area was gone, replaced by a vinyl mat, the rear seats did not fold forward and the space-age looking electroluminescent gauges disappeared in favor of a more conventional looking design.

In order to further boost the Charger's muscle car image, a new high-performance package was added, the R/T. This stood for "Road and Track" and would be the high performance badge that would establish Dodge's performance image. Only the high performance cars were allowed to use the R/T badge. The R/T came standard with the previous year's 440 "Magnum". The Slant Six was added to the option list in 1968, but it proved to be a very poor seller. Most people wanted a V8 in their Charger. The rest of the engine lineup (318-2, 383-2, 383-4, 426-8) remained unchanged.

In 1968 Chrysler Corporation unveiled a new ad campaign featuring a Bee with an engine on its back. These cars were called the "Scat Pack". The Coronet R/T, Super Bee, Dart GTS and Charger R/T received bumble-bee stripes (two thin stripes framing two thick stripes). The stripes were standard on the R/Ts and came in red, white or black. They also could be deleted at no cost. These changes and the new Charger bodystyle proved to be very popular with the public and helped to sell 96,100 Chargers, including over 17,000 Charger R/Ts.

A famous Charger was the four-speed, triple-black 1968 Charger R/T used in the movie Bullitt. The chase scene between Steve McQueen's fastback Mustang GT and the hitmen's Charger R/T is popularly regarded as one of the greatest car chase scenes ever filmed.

Dodge Charger RT, 1971

Dodge Charger RT, 1971

In 1971, the all-new third generation Charger debuted. It was completely restyled with a new "Pontiac" grille and more rounded "fuselage" bodystyle. Many people have compared the look of the 1971-1974 Chargers to the 1968-1970 Pontiac GTOs. The interiors now looked more like those of the E-body and were now shared by the Plymouth B-body. A rear spoiler and a "Ramcharger" hood made the option lists for the first time. A special scoop was mounted in the hood, directly above the air cleaner. If the driver wanted to put clean air directly into the carburetor, he pulled a small lever under the dash and the scoop popped up. This gimmicky (but novel) device had been used on the Coronet R/T and Super Bees, but this was the first time it was used on the Charger.

Dodge merged its Coronet and Charger lines. From 1971, all four-door B-bodies were badged as Coronets and all two-door B-bodies as Chargers. This change would add the one-year-only Charger Super Bee to the Charger stable.

The Dodge Super Bee made the move from the Coronet line to the Charger line for 1971 only, then the model was discontinued. Several other models were carried over from 1970, including the 500. However this 500 could be ordered with any engine and was not the high performance model it was in 1969. The R/T and SE versions carried over as well, but the R/T's popularity was on the downslide thanks to higher insurance costs. Only 63 Hemi versions were built, and 2,659 were built with other engines that year.

Rapidly rising insurance rates, combined with higher gasoline prices, reduced sales of muscle cars and 1971 was the last year of availability for the 426 Hemi "Elephant engine" in any car. 1972 also saw the end of the high-performance 440 Six-Pack engine (although a very small number of 1972 Chargers came with this engine). The 1972 Charger bowed with a new "Rallye" option to replace the former R/T version. The 440 engines were still available, but now had to use the net horsepower rating instead of the gross horsepower rating. This would cause their horsepower ratings to go down substantially, although the net horsepower rating was actually more realistic. Also beginning in 1972 (with the exception of the very few 440 Six-Pack engines installed in Chargers early in the model year), all engines featured lowered compression ratios to permit the use of regular leaded or unleaded gasoline rather than leaded premium fuel as in past years due to increasing tighter emissions regulations.

The dozen or so 1972 models were built with the 440 Six-Pack engine, a low-compression 440 with a 4 barrel carburetor became the top dog engine, and the use of the pistol-grip 4-speed Hurst shifter was limited to engines of 400 cubic inches. The 1972-1974 Chargers were no longer called performance cars, but were gradually turned into personal luxury cars, because all manufacturers "saw the handwriting on the wall." The end of the muscle car era came to a close, and the 1975 Dodge Charger would be the final nail in the coffin.

Dodge Charger Daytona, 1969

Dodge Charger Daytona, 1969

 

NASCAR in 1969 stipulated that any car raced in their series had to be available for sale and must build a minimum of five hundred for the general public. Since the Charger 500 was not fast enough, Dodge went back into the wind tunnel and created one of the most outrageous and most sought after Chargers, the 1969 Dodge Charger Daytona.

The Daytona used a pointed nose piece that added 18 inches into the front of the car. This gave the car the downforce that the engineers were looking for, but the rear end still tended to lift at speed. To solve this, they mounted a large wing over the trunklid which would give the Charger Daytona and its sister car, the 1970 Plymouth Superbird, the nickname of "wing cars". The wing was 23 inches tall so that the trunk could be open without hitting the bottom of the wing. Slightly modified fenders and a hood from the upcoming 1970 Charger were used on the Daytona. Rear facing scoops were added to the front fenders, right above the tires, which mimicked their NASCAR brothers. But while they looked cool they didn't add any aerodynamic adavantage. They were only used to help with tire rub.

Only 503 Charger Daytonas were built with either 440 Magnum or 426 Hemi power. All Daytonas wore red, black, or white bumble stripes that bore the name "Daytona" in the middle of the stripe. The wings were painted the same color as the stripes. The "wing cars" would prove to be so fast and dominating that NASCAR effectively outlawed them for the 1971 season, as a new regulation was introduced that restricted all "aero" cars to a maximum engine displacement of 5.0 L (305 in³), down from the previous 7.0 L (429 in³).

Dodge Charger, 1969

Dodge Charger, 1969

There have been a number of vehicles bearing the Charger nameplate, but the name has generally denoted a performance model in the Dodge range. The 1966 to 1974 Chargers were the high performance B-body models. The 1975 to 1978 Chargers were based on the Chrysler Cordoba.

1969
In 1969 not much was changed for the popular Charger. Exterior changes included a new grille with a center divider and new longitudual taillights. A new trim line called the Special Edition (SE) was added. This could be available by itself or packaged with the R/T, thus making an R/T-SE. The SE added leather inserts to the front seats only, chrome rocker mouldings, a wood grain steering wheel and wood grain inserts on the instrument panel. A sunroof was added to the option list as well, and it would prove to be a very rare option. The bumble bee stripes returned as well, but were changed slightly. Instead of four stripes it now featured one huge stripe framed by two smaller stripes. In the middle of the stripe an R/T cutout was placed. If the stripe was deleted, then a metal R/T emblem was placed where the R/T cutout was. Total production dropped slightly to around 85,680 units. But in 1969 Dodge had its eye on NASCAR and in order to compete it would have to create two of the most rare and desirable of all Chargers: Charger 500, and the Charger Daytona.

The television series The Dukes of Hazzard (1979-1985) featured a 1969 Dodge Charger R/T that was named The General Lee, often quoted as the most recognizable car in the world. "The General" sported the Confederate flag painted on the roof and the words "GENERAL LEE" over each door. The windows were always open, as the doors were (allegedly) welded shut. The number "01" is painted on both doors. Also, when the horn button was pressed, it played the first 12 notes from the de facto Confederate States anthem "Dixie's Land". The muscle car performed spectacular jumps in almost every episode, and the show's popularity produced a surge of interest in the car. The show itself purchased hundreds of Chargers for stunts, as they generally destroyed at least one car per episode. (Real Chargers stopped being used for jumps at the end of the show's sixth season, and were grudgingly replaced with miniatures.)

Dodge Challenger TA, 1970

Dodge Challenger TA, 1970

The first Challenger was the division's late entrant to the pony car market segment in the United States, launched for the 1970 model year.

It was strongly based on the similar Plymouth Barracuda's new E-body but with two inches (51 mm) of extra wheelbase and somewhat different outer sheetmetal. Exterior design was done by Carl "CAM'" Cameron, whom also did the exterior for the 1966 Dodge Charger. For the 1970 Challenger grille, CAM' based it off of an older sketch of his of a 1966 Charger prototype that was designed to have a turbine engine. The Charger never got the turbine, but the Challenger got that car's grille. Although the Challenger was well-received by the public (with 80,000 sales in 1970 alone), it was criticized by the press, and the pony car segment was already declining by the time the Challenger arrived. Challenger production ceased after the 1974 model year, only having lasted five years; performance dropped off dramatically after the 1971 models. About 165,500 Challengers were sold over this model's lifespan.

Challengers could either be hardtop coupes or convertibles (through 1971 only). The performance model was the R/T (Road/Track), available in both body styles; both standard and R/T hardtops could be ordered as the more luxurious SE specification, which included leather seats, a vinyl roof and a smaller 'formal' rear window. The convertible Challnger was only available as an R/T in 1970. In 1972, Dodge dropped the R/T badging and now called it the "Rallye". Other options, as well as engines and a manual transmission, included steeper rear axle ratios, a limited-slip differential, and a shaker hood scoop were gone for 1972.

A 1970-only model was the Dodge Challenger T/A (Trans Am) racing homologation car, which used a specially tuned Six-Pack version of the 340 in³ (5.6 L) engine, topped with a giant hood scoop on a fiberglass hood. 'Megaphone' exhaust outlets were fitted in front of the rear wheels. These cars came standard with front and rear sway bars to enhance handling. Unusually, different-sized wheels were fitted front and back, with very fat rubber on the rear. The T/A also came with a rear ducktail spoiler and front ground effect spoilers as standard equipment.

By 1972, all big-block engines were gone, maximum power was down to 240 hp, and production ceased in mid-1974.

Although the body style remained the same throughout the 5 year run, there were two notable changes to the front grille. 1971 models had a more stylized "split" grille, and the final manipulation coming in 1972, with the incorporation of the "sad-mouth" design. With this change to the front end, 1972 through 1974 models had little to no variation. The only way to properly distinguish said models is by the front and rear "bumperettes" which exponentially increased in size during each consecutive year. These changes were made to meet US regulations regarding crash test safety.

The 1970 taillights went all the way across the back of the car, with the backup light in the middle of the rear. In 1971, the backup lights were on the left and right instead of the middle. The taillight array also changed for 1972 onwards, with the Challenger now having four individual lamps similar to the mid-size Mercurys of the time.

Collector's value
As the Chrysler E-body line reaches legendary proportions, so too do the prices to buy them. 1970 and 1971 models tend to generate more attention from potential (and usually deep pocketed) buyers, as the performance and style options had not yet been toned down. However, with the popularity of these vehicles on the increase, coupled with the number of useable and restorable Challengers being on the decrease, many collectors have begun looking towards the later models to create their own customizable dream machines. Indeed, many "clones" of the more visceral 1970 and 1971 Challengers have been created by using 1972 through 1974 donors; The front and rear grilles/bumpers on these vehicles are easily interchangeable. However, the tail panel is not so easy to change, since the 1970 and 1971 tail panels are quite different from the 1972 to 1974 models.

Dodge Charger, 1966

Dodge Charger, 1966

There have been a number of vehicles bearing the Charger nameplate, but the name has generally denoted a performance model in the Dodge range. The 1966 to 1974 Chargers were the high performance B-body models. The 1975 to 1978 Chargers were based on the Chrysler Cordoba.

1966
Carl "CAM'" Cameron would be the exterior designer of Dodge's new flagship vehicle, and on January 1, 1966, viewers of the Rose Bowl were first introduced to the new "Leader of the Dodge Rebellion", the 1966 Charger. The Charger's introduction coincided with the introduction of the new street version of the 426 Hemi. Finally, Dodge would have the performance image to go along with this performance engine.

As the 1966 Charger's features would go, the "electric shaver" grille used fully rotating headlights that when opened or closed made the grille look like one-piece. Inside, the Charger used four individual bucket seats with a full length console from front to rear. The rear seats and console pad also folded forward, and the trunk divider dropped back, which allowed for lots of cargo room inside. Many other things were exclusive to the Charger such as the door panels, courtesy lights and the instrument panel.

The instrument panel was especially interesting as regular bulbs weren't used to light the gauges. Instead four electroluminescent dash pods housed the tachometer, speedometer, alternator, fuel and tempature gauges. In the rear the full length taillight read CHARGER.

The engine selection was all V8s. A six cylinder engine didn't make the option list until 1968. In 1966 four engines were offered; the base-model 318 in³ 2-barrel V8, the truck-sourced 361 in³ 2-barrel, the 383 4-barrel, and the new 426 Street Hemi. The majority of 1966 Chargers were ordered with the 325-hp 383.

Total production in 1966 came to 37,344 units, which was successful for the mid-year introduction.

In 1966 Dodge took the Charger into NASCAR in hopes that the fastback would make their car a winner on the high-banks. But the car proved to have rear end lift around corners which made it very slippery on the faster tracks. The lift was because the air actually travelled faster over the top of the car than under it, causing the car to act like a giant airplane wing. Drivers would later claim that "it was like driving on ice." In order to solve this problem Dodge installed in a small lip spoiler on the trunk lid which improved traction at speeds above 150 mph. They also had to make it a dealer-installed option in late 1966 and through 1967 because of NASCAR rules (with small quarter panel extensions in 1967). The 1966 Charger was the first US production vehicle to have a spoiler. David Pearson, driving a #6 Cotten Owens-prepared Charger, went on to win the NASCAR Grand National championship in 1966 with 14 first-place finishes.

Dodge Coronet Police Vehicle, 1959

Dodge Coronet Police Vehicle, 1959

The Coronet was a full-size car from Dodge from the 1950s. Positioned above the Coronet, but sharing the same chassis, were the Dodge Royal and Dodge Custom Royal. By the 1960s, the name was transferred to Dodge's mid-size entry. In the early fifties, the Meadowbrook was the four door version of the Coronet.

Dodge-Ram Power-Wagon, 1951

Dodge-Ram Power-Wagon, 1951

Dodge-Ram Power-Wagon, 1951

Dodge 2 dr. Sedan (hotrod), 1933

Dodge 2 door sedan (hotrod), 1933

1933 Dodge 2 door sedan, hotrod. Engine 350

Dodge Airflow Tanker Truck, 1938

Dodge Airflow Tanker Truck, 1938

Dodge Airflow Tanker Truck, 1938

Dodge 2 dr. Sedan (hotrod), 1933

Dodge 2 dr. Sedan (hotrod), 1933

1933 Dodge 2 door sedan, hotrod. Engine 350.

Dodge Charger

Dodge Charger, 1968

There have been a number of vehicles bearing the Charger nameplate, but the name has generally denoted a performance model in the Dodge range. The 1966 to 1974 Chargers were the high performance B-body models. The 1975 to 1978 Chargers were based on the Chrysler Cordoba.

1968

It was clear after the sales drop of the 1967 Charger that a restyle was in order. Dodge was going to restyle their entire B-body lineup for 1968 and decided that it was time to separate the Coronet and Charger models even further. What designer Richard Sias came up with was a double-diamond design that would later be referred to as "coke-bottle" styling. From the side profile the curves around the front fenders and rear quarter panels look almost like a Coke bottle. On the roof a "flying buttress" was added to give the rear window area a look similar to that of the 1966 Pontiac GTO. The Charger retained its full-length hidden headlight grille, but the fully rotating electric headlights had been replaced by a simple vacuum operated cover, similar to the Camaro RS. The full length taillights were gone as well. Instead, dual Corvette-inspired taillights were added. Dual scallops were added to the doors and hood to help accent the new swoopy lines. Inside, the interior shared almost nothing with its first generation brothers. The four bucket seats were gone, the console remained the same as the '67. The tachometer was now optional instead of standard, the trunk and grille medallions were gone, the carpeting in the trunk area was gone, replaced by a vinyl mat, the rear seats did not fold forward and the space-age looking electroluminescent gauges disappeared in favor of a more conventional looking design.

In order to further boost the Charger's muscle car image, a new high-performance package was added, the R/T. This stood for "Road and Track" and would be the high performance badge that would establish Dodge's performance image. Only the high performance cars were allowed to use the R/T badge. The R/T came standard with the previous year's 440 "Magnum". The Slant Six was added to the option list in 1968, but it proved to be a very poor seller. Most people wanted a V8 in their Charger. The rest of the engine lineup (318-2, 383-2, 383-4, 426-8) remained unchanged.

In 1968 Chrysler Corporation unveiled a new ad campaign featuring a Bee with an engine on its back. These cars were called the "Scat Pack". The Coronet R/T, Super Bee, Dart GTS and Charger R/T received bumble-bee stripes (two thin stripes framing two thick stripes). The stripes were standard on the R/Ts and came in red, white or black. They also could be deleted at no cost. These changes and the new Charger bodystyle proved to be very popular with the public and helped to sell 96,100 Chargers, including over 17,000 Charger R/Ts.

A famous Charger was the four-speed, triple-black 1968 Charger R/T used in the movie Bullitt. The chase scene between Steve McQueen's fastback Mustang GT and the hitmen's Charger R/T is popularly regarded as one of the greatest car chase scenes ever filmed.

Dodge Charger

Dodge Charger, 1966

There have been a number of vehicles bearing the Charger nameplate, but the name has generally denoted a performance model in the Dodge range. The 1966 to 1974 Chargers were the high performance B-body models.

1966
Carl "CAM'" Cameron would be the exterior designer of Dodge's new flagship vehicle, and on January 1, 1966, viewers of the Rose Bowl were first introduced to the new "Leader of the Dodge Rebellion", the 1966 Charger. The Charger's introduction coincided with the introduction of the new street version of the 426 Hemi. Finally, Dodge would have the performance image to go along with this performance engine.

As the 1966 Charger's features would go, the "electric shaver" grille used fully rotating headlights that when opened or closed made the grille look like one-piece. Inside, the Charger used four individual bucket seats with a full length console from front to rear. The rear seats and console pad also folded forward, and the trunk divider dropped back, which allowed for lots of cargo room inside. Many other things were exclusive to the Charger such as the door panels, courtesy lights and the instrument panel.

The instrument panel was especially interesting as regular bulbs weren't used to light the gauges. Instead four electroluminescent dash pods housed the tachometer, speedometer, alternator, fuel and tempature gauges. In the rear the full length taillight read CHARGER.

The engine selection was all V8s. A six cylinder engine didn't make the option list until 1968. In 1966 four engines were offered; the base-model 318 in³ 2-barrel V8, the truck-sourced 361 in³ 2-barrel, the 383 4-barrel, and the new 426 Street Hemi. The majority of 1966 Chargers were ordered with the 325-hp 383.

Total production in 1966 came to 37,344 units, which was successful for the mid-year introduction.

In 1966 Dodge took the Charger into NASCAR in hopes that the fastback would make their car a winner on the high-banks. But the car proved to have rear end lift around corners which made it very slippery on the faster tracks. The lift was because the air actually travelled faster over the top of the car than under it, causing the car to act like a giant airplane wing. Drivers would later claim that "it was like driving on ice." In order to solve this problem Dodge installed in a small lip spoiler on the trunk lid which improved traction at speeds above 150 mph. They also had to make it a dealer-installed option in late 1966 and through 1967 because of NASCAR rules (with small quarter panel extensions in 1967). The 1966 Charger was the first US production vehicle to have a spoiler. David Pearson, driving a #6 Cotten Owens-prepared Charger, went on to win the NASCAR Grand National championship in 1966 with 14 first-place finishes.

Dodge Coronet Police Vehicle

Dodge Coronet Police Vehicle, 1959

Dodge Coronet Police Vehicle, 1959

The Coronet was a full-size car from Dodge from the 1950s. Positioned above the Coronet, but sharing the same chassis, were the Dodge Royal and Dodge Custom Royal. By the 1960s, the name was transferred to Dodge's mid-size entry. In the early fifties, the Meadowbrook was the four door version of the Coronet.

Dodge Ram Rover Wagon

Dodge Ram Rover Wagon 1951

Dodge Ram Rover Wagon 1951

Dodge Airflow Tanker Truck

Dodge Airflow Tanker Truck 1938

Dodge Airflow Tanker Truck 1938